As a leading pre-seed and seed-stage VC firm in emerging technology (including VR/AR, Computer Vision and AI, and Robotics), Anorak Ventures frequently meets incredibly strong technical founders with deep domain expertise, who have both a great business idea and the right skills to deliver it. However, even the greatest companies don't automatically get recognized as great on Day 1. To stand out in a noisy world, with more products and more startups than ever before, startups must have crisp, effective, and distinctive communications. Everyone who hears about your company -- customers, investors, journalists, or potential employees -- should immediately understand what your company does and why it's interesting.

 

We'd broadly call this "startup marketing," but at the earliest stages, the most important marketing work is done internally. 

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As an investor, Anorak Ventures tend to specialize in supporting our founders in these areas, so we built this guide as a high-level guide to help you get started. As an Anorak Ventures portfolio company, we would be working with you hands-on, as needed, to help you refine your startup's messaging to its absolute best.